Digital Ads

In today’s world, the first point of contact between dentists and potential patients often occurs online, so standing out in local search results has never been more crucial.

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What are Google Local Services Ads?

Google Local Services Ads are a targeted advertising solution provided by Google, designed to connect local service providers (like dentists!) with individuals searching for specific services in their area. Unlike traditional pay-per-click (PPC) ads that charge for every click, Local Services Ads operate on a pay-per-lead basis, meaning you only pay when a potential patient contacts your practice directly through the ad. These ads appear at the very top of Google search results, above traditional search ads and organic listings, giving your practice prominent visibility to those in need of your dental services.

When users search for dental services, Local Services Ads showcase your practice with essential details such as your location, hours, and ratings, providing a quick snapshot of what you offer. A distinctive feature of these ads is the Google screened badge, which lends an additional layer of trust by assuring users that Google has verified your practice and backs the quality of your services. This verification process includes checks for necessary local licenses and insurance, enhancing patient confidence in choosing your practice for their dental care needs.

Setting Up & Optimizing Google Local Services Ads

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Why Google Local Services Ads?

Google Local Services Ads offer a multitude of benefits for dental practices, making them an indispensable tool in your digital marketing arsenal. Here are some key advantages:

1. Enhanced Visibility at the Top of Search Results:

These ads position your dental practice at the very top of Google search results, even above traditional PPC ads and organic listings. This prime placement ensures that your practice is one of the first things potential patients see when they search for dental services in your area, significantly increasing your chances of being chosen.

2. Pay-Per-Lead, Not Pay-Per-Click:

Unlike traditional advertising models that charge you every time someone clicks on your Google ad, Local Services Ads operate on a pay-per-lead basis. This means you only pay when a potential patient contacts your practice directly through the ad, making it a cost-effective option that ensures you’re investing in tangible outcomes.

3. Builds Trust with Potential Patients:

The Google Guarantee badge associated with these ads signals to potential patients that Google has vetted your practice and stands behind the quality of your services. This badge is a powerful trust signal that can differentiate your practice from competitors and reassure patients about the credibility and reliability of your services.

4. Targeted to Your Local Community:

These ads are specifically designed to connect you with individuals in your local area actively seeking the dental services you offer. This local targeting ensures that your marketing efforts are focused on the people most likely to become your patients, optimizing your advertising spend.

Optimizing Google Local Services Ads

Feeling overwhelmed by the process of setting up and optimizing Google Local Services Ads? You’re not alone. Managing these ads to ensure they reach their full potential can be a daunting task for busy dental professionals. That’s where Pro Impressions Marketing comes in. Our team of experts specializes in managing Google Local Services Ads for dentists, taking the burden off your shoulders. We handle everything from the initial setup and verification to ongoing optimization and monitoring, allowing you to focus on what you do best—caring for your patients. Let PIM help you maximize your online exposure and attract more qualified leads with ease. Schedule a consultation today.

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I have been with Jonathan and team since 2014. Pro Impressions is the best and represents our brand better than other marketing companies over the last 31 years. They make it a point to know us all and maintain our brand.

Dr. Scott Rice

Rice Dentistry

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What we do?

We enhance your online presence through targeted keyword research, on-page optimization, technical SEO audits, content strategy, link building, and analytics.

How we do it?

We analyze your website, optimize content and structure, build quality backlinks, track performance, and continuously refine strategies for better rankings.

Why is SEO important for dentists?

SEO is crucial for dentists as it significantly enhances online visibility and patient acquisition. When you optimize your website, you’re essentially ensuring that your practice appears prominently in search engine results when potential patients search for dental services in your area. This increased visibility leads to more website traffic, which can translate into more appointments and a growing patient base. In a digital age where most people start their search for healthcare providers online, effective SEO can be the difference between being found or overlooked.

How does Dental SEO Work?

Dental SEO works by optimizing various elements of your dental practice’s website to make it more attractive to search engines like Google. This involves using relevant keywords that potential patients are likely to use when searching for dental services, optimizing website content, improving site speed, and ensuring the site is mobile-friendly. Additionally, SEO for dental websites includes building quality backlinks from reputable sites, creating informative and engaging content, and optimizing local listings, like Google My Business, to improve local search visibility. All these efforts help to rank your website higher in search results, making it easier for potential patients to find your practice.

How do you get a good SEO score for your dental website?

Achieving a good SEO score for your dental website involves several key steps:

Keyword optimization
Creating quality content
Fast and easy-to-navigate website on desktop and mobile
Backlink building
Optimizing for local SEO
Regular monitoring and updating are necessary because SEO is an ongoing task

Interested in scheduling a consultation? Call us at (000) 123-1234, and we’ll take the heavy lifting off your plate.

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